Automotive News Head to Heads & Advice 

Cars in LEGOs

Recently LEGOs made waves in the automotive industry by offering a 1:8 scale, crazy-complicated, $300 LEGOs kit for the Porsche 911 GT3 RS featuring more than 2,700 pieces. With so many cars on the road we wondered how many cars in LEGOs there were.   LEGO Creator   It starts as a Jeep-like vehicle with two seats, off-roading capability, and circular headlights flanking a grille. There are tow hooks and high-fenders that won’t hit rocks, it even comes with doors you can remove in good weather. However, it also turns into…

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Automotive News Head to Heads & Advice 

Essential Auto 101: What Is a Halo Car

Sure, vehicle commercials might do the trick to keep a brand on the mind of shopper, but they aren’t nearly as effective as crafting a vehicle that stands on its own as the epitome of your brand’s voice and style. When a car like that comes into existence, it’s geared for creating hype, and create hype it does. A “halo car” is a car that goes out of its way to push the technology, styling, and performance a brand can offer.   Branding A brand’s “halo car” is often the…

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2017 Audi R8 V10 Spyder Automotive News 

2016 NYIAS: Open Top 2017 Audi R8 V10 Spyder

At a glance: The Audi R8 V10 Spyder’s soft-top can be operated in just 20 seconds with speeds of up to 31 mph. Power comes from a 5.2 liter FSI V10 engine. Goes on sale later this year.   Dropping its top at the 2016 New York Auto Show is the 2017 Audi R8 10 Spyder which takes the already outstanding performance of the R8 and brings it to the market with the fun of open-top driving. The 2017 Audi R8 V10 Spyder is powered by a 5.2 liter FSI…

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2016 Audi R8 Automotive News 

All-new Audi R8 revealed ahead of Geneva debut

The two-seater Audi R8 went into production in 2007 as the most exciting and hardcore Audi ever produced. Seven years later Audi is back with an updated version of the Audi R8 that will debut at the 2015 Geneva Motor Show next month. Big news for the second-generation model of the Audi R8 is the use of the new multimaterial Audi Space Frame chassis built with the use of aluminum, and carbon fiber. The lightweight construction helps save a total of 110.2 lbs over the outgoing model. The other big…

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Audi R8 Laser Headlight Automotive News 

Audi R8 laser headlights teased before Geneva debut

Audi has revealed the headlights of its new R8, which will make its debut at the 2015 Geneva Motor Show. The new Audi R8 headlight uses LED and adds an extra element with a laser high beam lighting system. “The new R8 will set new standards among high‑performance sports cars – including in its lighting technology,” Audi said in a statement. “As an option, the latest car development by Audi can be equipped with a laser spot as the high‑beam headlight. The special appeal of laser lighting is that it…

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