Lincoln Motor Company today introduced its new Lincoln Black Label feature which allows customers to personalize their vehicle with luxury appointments.
“Black Label represents a new level of Lincoln luxury in terms of product execution and personal service,” said Matt VanDyke, director, global Lincoln. “This combination of elevated service, materials and execution will set Lincoln Black Label apart.”
At launch, the The Lincoln Black Label feature will be available on the 2015 MKZ and the 2015 MKC. The Lincoln Black Label versions of MKZ and MKC will feature one of four unique interior design themes, showcasing the use of premium materials such as Venetian leather, Alcantara and designer wood trim.
Lincoln says that 32 dealerships in 6 states will be certified to offer Black Label customization. Lincoln plans to expand the network nationwide in late 2015.
“Our goal is to provide an ultimate sensory experience by creating luxurious environments with a variety of unique color themes that resonate with customers,” said Janet Seymour, Lincoln color and materials design manager. “We achieve this by using the most premium materials with meticulous attention to detail.”