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Ford is Kicking Ranger Production into Overdrive

Have you been looking forward to picking up a 2019 Ford Ranger? Well, you aren’t alone.

Because a new report from our friends over at Automotive News says first month sales have been so spectacular, the Blue Oval is going to start running overtime shifts to crank out new pickups. At this point, it’s estimated Ford sold roughly 1,200 Rangers in the first month of the year, and its internal data indicates demand is robust.

At a recent media event, Kumar Galhotra, Ford’s president of North America said, “based on the orders coming in, and based on the hand-raisers, we think the demand’s going to be so strong, that starting in February our assembly plant will be going into massive overtime.”

Since Ford just shocked the industry by deciding to — Mustang excepted — stop producing cars, the news that its return to the mid-size pickup market has been met with such enthusiasm is obviously welcome. For years, the F-150 has been the best-selling vehicle in the United States, so it’ll be interesting to see if it can walk into the mid-size truck market and immediately dominate the field.

Given Ford’s track record with pickups, we’d say the managers in charge of the Chevrolet Colorado, Jeep Gladiator, and Toyota Tacoma are likely nervous.

Our writer Mike Musto is testing the new rig as we speak. But if you can’t wait to hear what our resident hot shoe thinks about it, head to your local AutoNation Ford dealer and check it out for yourself!  If everything we’ve learned about Ford’s latest mid-size pickup is any indication, you won’t be disappointed!

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