Lately, we’ve been talking quite a bit about how the crossover is king. And now we’ve gotten some big news about how dramatic this change is — because Ford is basically phasing out its entire line up of cars on our shores. Soon, the Mustang and a forthcoming model, the Focus Active, will be the only traditional cars on sale in North America.
The shocking announcement came packaged in the Blue Oval’s First Quarter Financial Results, which contains this bombshell:
By 2020, almost 90 percent of the Ford portfolio in North America will be trucks, utilities and commercial vehicles. Given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America. Over the next few years, the Ford car portfolio in North America will transition to two vehicles – the best-selling Mustang and the all-new Focus Active crossover coming out next year. The company is also exploring new “white space” vehicle silhouettes that combine the best attributes of cars and utilities, such as higher ride height, space and versatility.
So if you were looking to pick up a Ford Focus RS, a Fusion, or a Taurus, it would be a great time to get down to your local AutoNation Ford dealer and start taking test drives, because they won’t be options for much longer. Given the recent reports we’ve read about how traditional cars aren’t in demand, and the fact that the F-150 nameplate is worth more than the entire company, it’s not hard to see what spawned the idea, but it’s still a wild development, and sure to send shock waves through the automotive industry.
Of course, Ford’s nightmare scenario is gas prices go through the roof, and consumers suddenly flock to small cars, leaving the company out in the cold. But that seems unlikely. Modern crossovers are sporting fuel efficiency numbers not too far off from their smaller brethren, and a lot of them will be hybrids, to boot. It’s also important to remember that this development applies to North America, and in a pinch, Ford will likely be able to bring over some of the small cars favored by Europeans provided there’s a market-quaking catastrophe.
No word on what this means for Lincoln yet, but we sure hope it doesn’t mean a Continental with suicide doors won’t happen…