2016 Dodge Challenger Charger Plum CrazyAutomotive News 

2016 Dodge Challenger and Charger go Plum Crazy

At the 2015 Woodward Dream Cruise later this year, Dodge will be debuting their next limited-edition color for the Challenger and Charger – Plum Crazy.

“Powerful muscle cars painted in impactful colors make Woodward Dream Cruise the perfect setting for Dodge to debut the newest generation Challenger and Charger models in Plum Crazy,” said Tim Kuniskis, President and Chief Executive Officer – Dodge Brand and SRT Brand, FCA – North America. “And with our strongest muscle-car arsenal ever, we knew it was time to reach into our Dodge paint code archive and offer our high-performance R/T Scat Pack and SRT Hellcat models in one of the most iconic exterior colors of all time.”

2016 Dodge Challenger Plum Crazy

The Plum Crazy color dates back to 1970 and it seems that enthusiasts are demanding colors from the past more and more and Mopar is here to deliver.

“From the aggressive and in-your-face styling of the SRT Hellcat models, the reverberating black stripes on our Shaker models, to the nostalgic dual A-line side stripes in satin black or gloss white on the R/T Classic model – Plum Crazy further builds on Dodge brand’s muscle-car roots and adds to Challenger and Charger’s vibrant legacy,” said Mark Trostle, Head of Dodge and SRT Design, FCA US LLC.

The Plum Crazy color will be available on the 2016 Dodge Challenger and Charger models, including the insane 707-horsepower SRT Hellcat models and the R/T Scat Pack models.

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