The BMW iNEXT Gives Back to the Future

From the makers of the automobile with the slogan, “The Ultimate Driving Machine,” comes the announcement of the iNEXT, BMW’s replacement of the plugged-in 7-Series, slated for a 2021 release. The decision to shift brand focus from the conventional octane luxury driver to next generation electromobility, digital connectivity and intelligent design was “an emotional one,’” stated Harald Kruger, Chairman of the Board, at the 96th Annual General Meeting in Germany. He continued with, “It is always better to make a decision than to wait—and the purchase incentive will directly benefit…

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