According to Johan de Nysschen, president of Nissan’s Infiniti division, the luxury brand has plans to add a top-tier halo car above the Q70 flagship sedan and expand its crossover lineup to keep the brand competitive and to fuel sales.
The move is a part of Infiniti’s drive to cover 90 percent of all global luxury segments by the end of 2020, compared to just 60 percent today.
“We will also in the future, introduce models above where the Q70 stops today, the Q70 being the former M,” De Nysschen said today during the line off ceremony for the new Q50 sedan at Infiniti’s Tochigi assembly plant. “In our crossover range, we can imagine significant additions to that lineup as well.”
Infiniti is currently working on a new compact model that will be built at Nissan’s Sunderland plant in the United Kingdom starting in 2015. There are also rumors surrounding a halo car based on the Infiniti Essence or EMERG-E COncept.
Nissan’s CEO Carlos Ghosn wants to boost Infiniti sales from 170,000 last year to 500,000 by 2016. De Nyssechen says the brand could be on its way to hitting 600,000, which will probably make Ghosn quite happy.
– By: Omar Rana