Hyundai SEMA 2017Automotive News 

Fresh From the Nurburgring: Hyundai at SEMA 2017

There’s over a million feet of floor space at the annual SEMA show in Las Vegas, and it’s populated by cars looking to standout. So while you’ll see plenty of exhibitors detailing their cars nonstop, there’s one time-tested way to make folks notice a race car: Leave it dirty. Because nothing stands out in a squeaky-clean hall like a little bit of well-earned race grime, and Hyundai employed that strategy beautifully this year. Check out all our photos from Hyundai at SEMA 2017!

The race car in question is Hyundai’s i30 N, which saw duty at the last 24 Hours of Nurburgring, and it wore every bit of grit like a badge of honor. Because while 24-hour races—think Le Mans and Daytona—are no picnic, racing at the notorious Green Hell carries with it a particular set of risks. At one point, this seven-mile circuit was deemed to dangerous for Formula 1 racing, and today it spends most of its time as proving ground for auto companies which want to showcase their engineer’s latest and greatest. So the fact that the i30’s hot shoes managed to bring it back in one piece speaks volumes about their ability to navigate a particularly savage event.

Of course, that isn’t to say that the detail crews weren’t hard at work in the Hyundai booth! The Vaccar Tucson Sport Concept, looked clean enough to eat off, and we mean that literally and figuratively. The combination of a trick body kit, 20-inch forged wheels, and bottomless BASF blue metallic paint gave it refined custom look which beautifully balanced restraint and excess. Seriously, how cool is that contrasting roof and hood?

We also got a kick out of the Bisimoto Ioniq Concept, which rocked a stealth-grade paint job and some trick fender skirts which looked almost like armor. But the only battle this baby is fighting is for efficiency, as this plug-in hybrid is capable of over 80 miles per gallon! So if you’re interested in squeezing every mile out of a tank ? Make sure to swing by your local AutoNation Hyundai dealer for a test drive after the Ioniq hits showrooms next year!

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