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Hyundai Enters Compact Luxury Sedan Market With the Genesis G70

When it was released back in 2008, Hyundai’s Genesis sedan marked a watershed moment for the company. At the time, the brand had largely shed its reputation for producing rickety econoboxes, but remained untested in the arena of upscale luxury, and the reams of positive press the Genesis generated quickly demonstrated Hyundai was ready to take on the segment’s biggest players. With the Genesis G70, the marque is now poised to take aim at the venerable BMW 3 Series and the Mercedes-Benz C-Class.

Since 2015, Hyundai’s luxury offerings — including the G80 and G90 — have been branded as Genesis Motors, and the most current designs have been produced under the direction of former Audi virtuoso Luc Donckerwolke. In our opinion, hiring Donckerwolke was an unmitigated win for the brand, as the new sheet metal is light years beyond the relatively staid designs which defined the initial Genesis models.

Genesis G70

At this point, exact specs and pricing for the America-bound G70 haven’t been confirmed. A 2.2-liter diesel will be offered overseas, but given the recent troubles we’ve seen regarding oil burners, that’s likely off the table here — though we’ll likely get the 248-horsepower 2.0-liter I-4. That said, we expect most of the G70s on your local AutoNation-affiliated dealer’s lot will sport the beefier 3.3-liter turbocharged V-6, which pumps out a respectable 365 horsepower and 376 pound-feet of torque. That means the sprint from zero to 60 mph will take a brisk 4.7 seconds, which is competitive for the class.

Like its elder siblings, the G70 won’t lack for creature comforts. Apple CarPlay and Android Auto come standard, and a host of driver aids — including automatic emergency braking, highway-driving assist, forward-collision assist, and blind-spot monitoring — are sure to up its appeal to safety-conscious buyers.

After its initial launch in Korea, the G70 will bow in the United States in early 2018, and first-time luxury buyers would be well served by scheduling a test drive. Like Lexus and INFINITI before it, Genesis is determined to shake up the status quo, and savvy shoppers should definitely take note. We’re looking forward to getting behind the wheel of the G70 in the next few months, so stay tuned for a full test drive review.

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