By the end of 2018, four million GM vehicles in the US will get technology to book hotel rooms, order food, locate gas, and more, right from their vehicle’s dashboards, as GM rolls out its new Marketplace technology. This will effect 2017 (and on) Chevrolet, Buick, GM and Cadillac models which will be instantly equipped with the GM in-dash Marketplace technology.
The in-dash e-commerce technology was developed with IBM and is being financed by participating merchants. At launch, it will begin with the first wave of retailers, including the restaurant chain TGI Fridays. Through this marketplace, you’ll have yet another way to order ahead at Starbucks, Dunkin’ Donuts, and Applebee’s. Shell and Exxon will also be some of the first providers of gasoline.
Those who receive the automatic uploads will not be charged for using the service or for transactional data exchange. The payment model is a revenue split between in-dash Marketplace providers and retailers. GM will be paid for placing retailers’ icons on dashboard screens. While it’s not clear what the revenue share will be at this time, GM Vice President for Global Connected Customer Experience, Santiago Chamorro, has said only that there is “some level of revenue sharing.”
Who will the GM in-dash Marketplace be competing with? Smartphone service providers.
What’s on the horizon for GM in-dash Marketplace, beyond gas, food, and lodging? GM is also underway with plans to expand out to products and services to include in-car Wi-Fi, music, news, replacement parts, and service promotions.
Who else wants to get in on the ability to shop while we drive our cars? Amazon.
With Amazon’s personal assistant Alexa, in-car e-commerce technology is underway. Amazon has partnered with Ford and other automakers to get their product to market.
Don’t have a GM vehicle? Don’t wait, get a piece of the action. Stop by your local AutoNation dealership to test out the latest GM vehicles that may have the GM in-dash Marketplace now—or in the very near future.