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BMW Development Boss Pulls No Punches in Discussing New 3 Series

While we’ve been impressed with all the recent BMW product we’ve gotten to test, in recent years, it’s been very fashionable to pine about how the company has lost its way. And at least one guy is sick of it, and he happens to be BMW development boss Klaus Frohlich. Here’s what he said to our friends over at Australia’s Motoring:

“It has to beat everybody in the segment in driving dynamics because all the Australian, UK and American journalists say ‘ooh the E46 CSL was the last real 3 Series’,’ Frohlich told motoring.com.au.

I do not want to hear that sh-t anymore.”

In case you’re wondering? It’s not really common for automotive executives to use expletives in interviews with journalists, and shows just how personally BMW has taken criticism of one of its bedrock vehicles. Here’s what else he had to say about the forthcoming 3 Series:

“First thing and this is for me the most important thing; you can drive fast and completely relaxed. You don’t feel how fast you are.

Second thing and this thing is a big achievement; this car is much more valuable, it has much better materials and it is solid like a rock.

From the comfort it is more like a 5 Series, because this cluster architecture is so, so stiff; for example 50 per cent stiffness increase between front axle and bulkhead, 30 per cent overall stiffness [increase].

You do not only feel it in driving, you feel it in ride comfort.”

All of that sounds like good stuff, but one thing enthusiasts — and plenty of reviewers — aren’t going to be pleased about is the lack of a manual transmission option. But given how few folks actually opt for a third pedal, and the fact that competitors like the Alfa Romeo Giulia don’t offer one either, we don’t think this will have any real impact on sales.

Look for the 2019 3 Series to arrive at your local AutoNation-affiliated BMW dealer early next year.

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