Audi is leveraging vehicle-to-infrastructure (V2I) technology by making a red light countdown timer available in some of their 2017 Q7, A4 and A4 allroad models. The implications of what this can do for the safety and awareness of the driver on the road are endless.
How does it work?
The Audi Red Light Countdown Clock is not a smartphone app—it’s a cloud-based platform that is integrated directly into the automaker’s communication system, and is visible on the instrument panel display. It taps into the traffic signal and road sensor data that is already collected by city and government infrastructure and “talks to” vehicles. The information is then logically displayed to drivers who opt in.
The Oregon-based company providing the technology, Traffic Technology Services, Inc. (TTS), is an information provider to the automotive industry, OEM’s, Tier 1 suppliers, commercial fleets, telematics integrators, and other transportation services providers for connected vehicle applications.
Chief Marketing Officer of TTS, Kiel Ova, recently stated, “We believe we are positioned to change the way drivers experience traffic control. Audi is the leader in this space for automotive, and we see leaders coming on board in other verticals.”
Benefits and Expansion
Red light countdown clocks are only the beginning. Consider having access to this technology a great way to eliminate stress on the road. If you’re driving and know for certain you have a 90 second stop at a red light, rather than guessing, you can use the time to reassemble your groceries that have spilled onto the floor in the backseat, for instance. Think also of the energy savings. Knowledge of a 90-second traffic stop means there is no more mystery and tuned-in drivers of electric and hybrid cars can take advantage of their down time by shutting down and conserving energy and fuel.
Pom Malhotra, General Manager of Connected Vehicles for Audi, recently stated, “In the future we could envision this technology integrated into vehicle navigation, start/stop functionality and can even be used to help improve traffic flow in municipalities.”
The intelligence may be able to suggest a safe speed for you to drive at to make it through a series of green lights. Taking it a step further, proactive traffic warnings of duress on the road, when used in tandem with navigation technology, can prevent accidents from occurring.
Cars communicating with traffic management systems lead to more information, awareness and ultimately better driving decisions that will keep us more secure and alert.
The red light countdown clock intelligence is slated to roll out in connected cities, starting in Las Vegas, Washington DC, Seattle and Portland, OR for the first wave.
Interested in testing out the Audi Red Light Countdown Clock system? If you live in one of the connected cities listed above and would like to feel the thrill of being one of the first to try a traffic countdown clock, you may find a 2017 Audi A4, A4 allroad or 2017 Audi Q7 model nearby. Just visit your local AutoNation-affiliated Audi dealership today or call to set up a test drive from one of our hundreds of dealerships, located from coast-to-coast.