Everyday, there’s more talk about autonomous cars. And it’s not hard to imagine a not-to-distant future where most people don’t drive at all. But as you might expect, that’s not a future that the folks who designed the new Audi R8 Spyder are looking forward to — in the least.
This fantastic new spot — called “Driver” — highlights all the experiences that we’ll miss out on when we surrender control of our cars, and looks back at a time when “driving wasn’t just about being taken from place to place, but going somewhere, and feeling somewhere along the way.”
It’s a sentiment that’s sure to resonate with anyone who’s ever gone for a spirited drive on a twisty road to clear their head, and the production design looks absolutely incredible. Fortunately, we can still drive until are hearts are content, and if you didn’t want to check out an R8 Spyder at your local AutoNation-affiliated Audi dealership already, you will after watching this video. Bravo, Audi. Enjoy.