Hyundai’s Genesis brand is finally in full swing with its own dedicated brand its own stand at the 2017 New York Auto Show. To make its presence known, Genesis showed up to the show with a concept that hints at a future SUV model. Known as the Genesis GV80 Concept, the model shows a fuel cell concept SUV that could be added to its lineup.
“The GV80 Concept is a SUV that alludes to the confidence and evolution of the Genesis brand – its design is timeless, with an understated yet dynamic overall surface complexity,” said Head of Genesis Design, Luc Donckerwolke. “These are all characteristics that embody Genesis products and delicately reflect distinctive elements, which you’ll continue to see in future models from our brand.”
Taking a huge step into its own design language, Genesis aims to separate itself from the Hyundai brand and the recently rebadged versions of the Hyundai Genesis and the Hyundai Equus. The interior is also a huge departure from its current Genesis lineup. The design is definitely more upscale and highlights new technology options like a wide 22-inch curved display a classic speedometer that is wrapped in a digital display.
Genesis has been talking about producing an SUV for quite some time and while this is our first-look of a family hauler from the brand, the company has yet to confirm when and if this model will go into production.
At the moment, the Genesis GV80 Concept will continue making its way around the auto show circuit. Based on the response it generates, Genesis will decide whether or not it enters production.
Currently, the Genesis lineup consists of mid-size G80 (previously known as the Hyundai Genesis) and the full-size Genesis G90 (previously known as the Hyundai Equus).